AVANT-GARDEN LAB.

Vision

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AVANT-GARDE PERFUMERY

ACCESSIBLE TO EVERYONE

Being a 100% online exclusive and independent brand allow us to set an inclusive-and-accessible-to-everyone pricing model.

Directly from our lab

In 2018 we said goodbye to the current soulless, often expensive, restrictive fragrance retail model and said hello to creative freedom.

Most of our budget goes to source the best raw materials.

HONEST PRICING

No retailer/distribution markups.
No celebrities/influencers marketing campaigns.
No expensive shopfits.
No overpackaging.

No middleman

Our fragrances are only available to purchase online. We are proud to be the first DTC (direct-to-customer) perfume company in the world.

Cutting out the middleman reduces the high and abusive distribution/retail margins which result in overpriced products. This is very common in niche profitable and emerging markets like “luxury perfumes” and “luxury fashion”.

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In research for unusual perfumes to enrich people’s lives

All fragrances from A to Z

AMBERGREEN
C4SS1E x AMB3RNYL
CARINA
GINCENSE
J4SM1N3 x C4LAMUS
LA COLONIA
M.O.U.S.S.E
M.O.U.S.S.E II
NEON MUSK
RESINA
TUB3R0SE x F1G
ULTRAVELVET
VEIL
VETIVERUS

AMBERGREEN
C4SS1E x AMB3RNYL
CARINA
GINCENSE
J4SM1N3 x C4LAMUS
LA COLONIA
M.O.U.S.S.E
M.O.U.S.S.E II
NEON MUSK
RESINA
TUB3R0SE x F1G
ULTRAVELVET
VEIL
VETIVERUS

Collections

LACTONICA [2023]
SOLAR TEXTURES [2023]
MUTANT FLOWERS [2021]
NEBULAE SERIES [2013-2018]
ILLUSTRATED SERIES [2011-2016]

LACTONICA [2023]
SOLAR TEXTURES [2023]
MUTANT FLOWERS [2021]
NEBULAE SERIES [2013-2018]
ILLUSTRATED SERIES [2011-2016]

View all fragrances

DISCOVERY SET

About

Awards
Olfactive Inspiration
Oliver Valverde
Mission
Music
Story
Team and Production
Vision
What’s next
FAQ

Awards
Olfactive Inspiration
Oliver Valverde
Mission
Music
Story
Team and Production
Vision
What’s next
FAQ

Info

Terms
Delivery + Returns
Privacy policy

Terms
Delivery + Returns
Privacy policy