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AVANT-GARDEN LAB.

Since 2009

Laboratory of synesthesia and olfactory art.

14/10/2026 02:53

AVANT-GARDEN LAB.

2026

∞

2010 – 2025

ACCESSIBLE TO EVERYONE. HONEST PRICING.

Being a 100% online exclusive and independent brand allow us to set an inclusive-and-accessible-to-everyone pricing model.

Most of our budget goes to source the best raw materials.

Directly from our lab

Our fragrances are only available to purchase online. We are proud to be the first DTC (direct-to-customer) perfume company in the world. In 2018 we said goodbye to the current soulless, often expensive, restrictive fragrance retail model and said hello to creative freedom.

AUTHENTICITY

Stepping away from the influences of the current retail distribution process allows us to leave behind the constraints that come with it. We’ve broken away from the restrictive world of the current fragrance industry, an industry saturated by a lack of authenticity and creativity. A market place where profits outweigh integrity and art.

No middleman (AND NO INFLUENCERS)

Cutting out the middleman reduces the high and abusive distribution/retail margins which result in overpriced products, a common practice in niche profitable and emerging markets like “luxury perfumes” and “luxury fashion”.

No retailer/distribution markups.
No celebrities/influencers marketing campaigns.

No expensive shop-fits.
No over-packaging.

MEMBERSHIP

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INDEPENDENT. TRULY AVANT-GARDE

We only ever create fragrances that truly embody our independent spirt and the independent spirt of those who wear them. We will never let ourselves be influenced by what’s expected or by whats considered standard, instead we will always be drawn to produce the opposite.

OLFACTIVE INSPIRATION

Whether inside or outside Oliver’s lab, all the creativity behind our perfumes can be triggered by nature, metaphysics, numerology, energy, frequencies, vibrations, maths, proportions, divinity, nature, colors, dadaism, abstraction, synesthesia, outer space, laboratories, psychology, avant-garde, graphic design, 3D, music, motion graphics, people, cinema, love, science, precious and rare natural raw materials and extraordinary molecules.

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©2026 – AVANT-GARDEN LAB.